During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability. Visitors are encouraged to bring empty cans and bottles to the store where they can view the process that the products undergo, and the several options for repurposing them.
The shop’s main objective, as a retail tie-in to Coca Cola Israel’s “Give It Back”campaign is to educate the public about the benefits of recycling through upcycled design. Merchandise available for purchase includes shirts, hats, accessories, handbags and furniture – all made from recycled Coca-Cola bottles and cans. The store also features information stations and an exhibit of the artists who contributed to the limited-edition collection of design, furniture and fashion pieces.Watch a video about the project below: