Typographical Installations Literally Translate Products to Words

Intended to criticize the tobacco industry for marketing unhealthy products, designer Juan Camilo Rojas created this typographical installation out of 3,400 cigarettes, some of which were half-smoked to spell the word “flavor”:

“Gold” is another installation in the series; Rojas arranged French fries to spell the word, again as a comment against a certain fast food company for using loaded words to market unhealthy food.

The third piece is “Enjoy”, a portion of the slogan of a popular soft drinks brand. Rojas used over 18,000 nails to create the word, some of which were rusted in the soda. “I decided to use nails to counteract against the positive feeling of the word ‘enjoy’,” he said.

[via UnderConsideration]

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