While a tagline may express the entire concept of a company in a nutshell, a logo performs an enhanced function. Every company has an exclusive logo of itself, which in turn is distinct from the logo of other companies. It helps to project the image of the organisation as well as assists in attracting customers. The basic function of a logo is that a company must be uniquely identifiable from its logo. Though it seldom has anything to do with the business aspect of the company, it symbolises the excellence for which the company is known.
A good logo must exude certain characteristics, which will help the organisation to propel its growth. Some of the factors essential for a good logo design can be summed up as:
A logo should clearly convey the message that it is intended for. A basic simple design; which is distinct from the logos of other companies, can do the trick.
Though colour and size characteristics matter, a logo must be effective without these elements. Colour and size characteristics are merely intended to serve as attractive attributes. The logo must be able to convey its message without these attributes. It must be able to deliver its message, even if the colour elements are removed or the size is changed.
A good logo always inspires people and produces admiration for the company over a long time.
As the logo is a permanent identity for a company, it must be made effective regardless of the period for which the company will function.
Creativity is the essence of any logo design. A unique and creative logo will always attract customers towards an organisation.
The logo must look professional. It must convey the professional nature of the company.
It is worth remembering that a logo is never meant to sparkfashion trend. It must merely signify the goals of the company. A logo must besimple and not stylish.
Proper time must be taken for a logo design, as it is a fairly important thing without which a company cannot function. Researching and proper collaboration is the chief design criteria in a logo design function.
How a logo affects the image and success of a company, is a question many corporate entities often ask. There are certain elements, which a logo brings to the company:
Before starting a company, the image of the company must be created in the market. Take any established company in the market today and they have one thing in common, a unique and distinct logo. A log helps to establish the image of a company, in the market. It can actually be termed as the face of the company.
The design of a logo helps to promote the company. More striking the design, better are the chances of the company to capture the market. A captivating logo design is always equipped to strike a chord with its customers.
A good logo can always trigger inquisitiveness in the masses about the company. If it is good enough, then people tend to wonder about the company to which the logo belongs. A customer recognises and keepsthe image of a company in his mind, in the form of this logo.
As mentioned above, a successful logo imperative to the success of the company. It is important to implement certain steps to get a distinct logo for a company.
Identifying the goals of the company is a must, prior to designing the logo. A company must be clear with its goals, before designing its logo.
Choosing a good logo designer who can deliver the result. Briefing the designer about the company goals is important. Logo designing can be done even by the company staff.
Jotting down the idea of logo design is the next step. Working out on the logo idea, until it produces the desired final logo imprint constitutes this step.
Trying to bring in new and fresh ideas, being creative while working on the logo design is important in getting a good logo design. It helps to make the logo more effective and unique.
Getting some feedback on the logo is important. It is after all the masses who are going to visualise the logo as the company’s identity. A proper detailed presentation must be made once the logo design has been made.
Once the final logo has been prepared, it is essential that proper reflection and revision is made on the logo design. It must be able to signify the brand and must be able to identify the company clearly.
A logo is the icon of the company. A graphic image always creates a lasting impression than words, something which makes the logo the most important factor in a company’s success story.